A website is like a professional athlete. How's that? I hear you ask. Well, a great website can take time and money to develop, but its value is only as good as its performance. If it fails to draw attention and generate sales or enquiries, why bother?
Graphic design is everywhere. You can't read a magazine, pass a shop or switch on a computer without interacting with it. Yet the best graphic design is transparent, giving a platform to the message it's been asked to deliver.